Discover Copywriting Software That Improves Profitability Using Statistical Analysis To Mathematically Study Profitable Ads...
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• Copy Oracle contains a built-in database of over a hundred thousand profitable and unprofitable ads. It allows you to score your own ad copy against this database for profitability.
• It's really simple. You just copy/paste a headline, sentence, order link, Adwords ad, resource box or any other copy that is meant to sell into the edit box in Copy Oracle. Once you do that, you click the "Score" button. In milliseconds, thousands of words and punctuation are compared to the internal database and scored. As far as you can tell... INSTANTLY, you see the score right under where you typed.
• If the text you just typed scored higher than any prior text you typed and scored in this session, your text is also copied to the top of that screen so you can see the winning text at all times.
• Change a single word. If it scores higher, the new winner will go up top. Try putting an exclamation point at the end of the sentence instead of a period. If that scores higher, your text gets copied to the winner's box. Keep working on any text as long as you would like. When you are happy that you've tried everything you can think of... just copy the winning text from the top and paste it wherever it goes.
• Just think about the money and time you can save testing new headlines and ads. Just think of the money you are about to earn from increased sales.
• Copy Oracle software allows you to score any ad copy after comparing it with a massive database of profitable and unprofitable ads. You simply choose the highest score and shave thousands off dollars and months of testing. Will it work for you? Why not try it and find out?
"I put Copy Oracle to the test ... and it scored, BIG TIME!
See the post title above? I came up with it after spending several minutes with Copy Oracle, one of the neatest copy tools I've ever tried. This one scored a respectable 274. Here are some others I wrote with their respective scores:
I put Copy Oracle to the test ... and it scored, bigtime! - Score: 270
I put Copy Oracle through its paces ... Homerun! - Score: 168
I put Copy Oracle through its paces, it Scored! - Score: 151
I put Copy Oracle through its paces ... and it Scored! - Score: 219
I tested Copy Oracle for Two Weeks — It's A Winner! - Score: 151
I put Copy Oracle through its paces — And it Scored! - Score: 141
I put Copy Oracle through its paces ... And it Scored! - Score: 219
Copy Oracle Put to the Test ... And it Scored! - Score: 218
Does Copy Oracle Really Work? - Score: 170
Boost Your Copy's Response Rates with Copy Oracle? - Score: 18
Boost Your Copy's Response Rates with Copy Oracle? Yes, you can! - Score: 90
Does it really do that? Yes, Copy Oracle! - Score: 94
Yes, You can really Boost Your Copy's Response Rates! - Score: 191
Yes, Copy Oracle Really Can Boost Your Copy's Response Rates! - Score: 170
Can Copy Oracle Really Boost Your Copy's Response Rates? - Score: 159
It took me about 15 minutes to write and test these titles. Sometimes I tested small (changing 2 to two) and sometimes I rewrote the entire phrase. But what I discovered using Copy Oracle was that even a seasoned copy pro like me can seriously benefit from a purely statistical analysis of what works and what doesn't.
A few weeks ago, I saw Copy Oracle mentioned in Brian Clark's Copyblogger. It looked interesting so I wrote James Brausch, its developer, and asked if he'd let me review the software for my Copywriting Maven readers. Graciously, he unlocked the keys to the kingdom for me and let me explore. After two weeks of testing, here's what I discovered ...
It actually worked! I was seeing higher response rates after using Copy Oracle to score my copy.
I tested Copy Oracle on two current AdWords campaigns. One campaign is a white paper offering for a tech company, the other is a complimentary consultation for a financial services firm. Both are B2B, lead generation programs. Both campaigns have been running for several weeks and I had already performed multiple tests on heads/body copy. Perfect for a Copy Oracle test.
I took the top performing ad from each series and ran each component through Copy Oracle. The changes I made weren't big ones as you can see. Check out these before/after ads: (Response rates are calculated as click-thrus.)
Before Copy Oracle (.10% CTR)
xxxx xxxx Rules Changing
Reduce regulatory risk & exposure
Learn how with PROGRAM NAME
www.COMPANY.com
After Copy Oracle (.38% CTR)
Changing xxxx xxxx Rules
Reduce regulatory risk & exposure.
Learn more - PROGRAM NAME.
www.COMPANY.com
Now look at this:
Before Copy Oracle: (1.27% CTR)
SAME HEADLINE
Reduce data loss, downtime & cost
Get Best Practices - Download now
www.COMPANY.com
After Copy Oracle (1.43% CTR)
SAME HEADLINE
Reduce data loss, downtime & costs.
Get "Best Practices" Report!
www.COMPANY.com
Not a huge amount of difference between the two ad sets. But when you can consider that in the B2B world, each customer can represent several hundreds of thousands of dollars in annual and/or lifetime revenue — your client cares about even 1/10th of a point difference in response rate and it's your job to make your copy deliver.
The idea behind the software is simple. Compile thousands of profitable
and unprofitable text ads. Analyze the words, phrases, sentence structure, even
punctuation and pour it all into a massive database. Shake, stir and strain. And voila — you've got an amazingly reliable statistical tool to guide you as
you craft heads, subheads, or anything you like.
My suggestion, tho, is to use Copy Oracle for scoring essential promotional components - headlines, titles - to give you the maximum bang for your writing/testing time.
Keep in mind, tho, that Copy Oracle can't teach you how to write effective copy. It won't give you stronger synonyms. It won't give you check your spelling or make grammar suggestions. It's not a "smart" piece of software in that regard.
But it will tell you that the phrases "white paper" and "download" may drag down your score and the terms "report" and "get" will boost it higher. That kind of analysis will make every copywriter - seasoned or aspiring - better at their job. And isn't that the whole point?
Find out more about Copy Oracle here.
Super easy to install. Try it on a current project or spec assignment. (The publisher guarantees your satisfaction, too. But trust me, you won't be calling him on it any time soon.) Add this tool to your own talents and expertise, and you'll be giving your copy an incomparable boost in effectiveness that you or your client will be able to quantify and measure — and those are the best kind of results!
Did I mention that it's absolutely fun to use, too? I spent about 2 hours one day just writing and testing email subject heads for a project I was working on. The scoring gets a little addicting so consider yourself advised :=)"
Roberta Rosenberg
CopywritingMaven.com
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"Besides using Copy Oracle to optimize several sales pages we also use it to try variations of book titels for the books we publish."
Cranendonck Coaching
Maarheeze, NB, The Netherlands
http://www.amazon.com/Achieving-Objectives-Practical-management-techniques/dp/9079397032/
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"We can use Copy Oracle to not just come up with the most winning headline. We can come up with maybe five of the top ones. That gives you something to work with. Go out and test those headlines. Don't take it for gospel. [...] I think Copy Oracle is an extraordinary tool."
Michel Fortin
MichelFortin.com
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"I took the Copy Oracle tool and reworked the sales copy on one of my sites that was currently pulling about an 8% opt-in rate for my free email course. After reworking it, the opt-in rate jumped to 15%.
I have seen an increase in each sales letter that I've reworked with Copy Oracle."
Michael Humphreys
CopywritingProductReviews.com
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"Here's a interesting and powerful tool that I've discovered. Copy Oracle is a desktop software application that scores the strength of your copy. Author James Brausch found the most profitable sales letters throughout the Internet and compiled them into a comprehensive database based on the commonly appearing words and phrases.
I recently picked up a copy of Copy Oracle software and decided to give it a try.
What I found:
Installing Copy Oracle was a breeze. The website mentions Windows XP as one of the minimum requirements, but I was able to run the software flawlessly on a Windows 2000 system.
With Copy Oracle, you can ask it to score the strength of a headline or a "grouping of text". When I say "grouping of text", I mean anywhere from one sentence to a full paragraph. You can copy and paste the text into Copy Oracle and then score it.
Based on the Copy Oracle score, you can try changing any of the words to achieve a higher score. Copy Oracle will keep the highest score "grouping of text" which you can return to the Copy Oracle interface, in case your last attempt scored worse.
What I like:
I took the Copy Oracle tool and reworked the sales copy on one of my sites that was currently pulling about an 8% opt-in rate for my free email course. After reworking it, the opt-in rate jumped to 15%.
I have seen an increase in each sales letter that I've reworked with Copy Oracle.
My Recommendation:
Copy Oracle can help anyone improve the effectiveness of their sales copy. Even someone who does not know how to write good copy can use Copy Oracle to improve their sales letters. The best combination is if you know how to write good copy and then use Copy Oracle to tighten and improve your copy. I would definitely recommend this tool."
Mike Humphreys
CopywritingProductReviews.com
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"A friend used Copy Oracle for me on my magneticprofits.com website just for fun - and it way increased my subscriptions."
Sam Beatson
MagneticProfits.com
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"I've used Copy Oracle a couple of times already and am impressed by what it delivers."
Anthony Blake
ABlake.com/Forum
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"I did 181 rounds where I was specifically testing a higher Copy Oracle score as the primary differentiating factor in the headline.
For those of you who are not familiar with Copy Oracle, it is a piece of software developed by my friend (and cruise buddy) James Brausch that mathematically validates your copy against copy that has been tested and proven profitable.
It basically compares your copy against the thousands of ads that are stored in its database to determine if your copy is similar to known profitable copy.
So you enter your headline and Copy Oracle assigns a numeric score. Then you tweak the copy and re-score it, to try and get a higher score. (Copywriter Brian Keith Voiles says it's like playing a video game.)
In fact when I am running these "higher Copy Oracle score" test rounds I often name my headline variables by their Copy Oracle score.
When James came out with Copy Oracle there was quite a bit of controversy about the effectiveness of the software, but one by one many top copywriters (myself included) began endorsing it after we put it to the test and discovered that the darn thing actually worked pretty good!
Well... My long term test results were actually BETTER than my initial few rounds.
Here is how the 181 test rounds turned out:
Higher Copy Oracle score BEAT the control: 127 times
Higher Copy Oracle score TIED* with the control: 21 times
Higher Copy Oracle score LOST to the control: 33 times
So... Copy Oracle actually "predicted" the winner in over 70.1% of the tests.
Bottom line is... I'll be using Copy Oracle even more when creating variables to test in 2008."
Eric Graham
http://www.conversiondoctor.com/conversion-blog/2008/glyphius-after-181-test-rounds-how-does-it-really-stack-up/
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"I just wanted to report back to you on my use of your copywriting software, Copy Oracle.
First off, I have thoroughly enjoyed using Copy Oracle, because you have turned my headline writing into a "video game" of sorts.
Let me explain... once I find a fairly strong headline (a headline that Copy Oracle scores 500 or better), I do everything I can to beat my high score! It's become somewhat of a game for me to try and "top" myself. And so, if I got nothing more from Copy Oracle than the motivation to best my latest headline -- I have gotten tons of value.
But it doesn't stop at the headline. For the past 2 months I have used Copy Oracle to write superheads (eyebrows), subheads, opening paragraphs, closing paragraphs, PS's, and everything in-between! And I love the challenge that Copy Oracle presents to me every time I turn the thing on.
Let me show you some specific data. Although it's not a large enough of a sample to prove anything scientifically, it proves to my "gutt" that Copy Oracle is a powerful tool for me.
I have a website called www.StreetMagicPro.com. I have used Copy Oracle on every word of this website. Recently, I decided to use some testing software to rotate and test 3 of my Copy Oracle headlines.
Copy Oracle absolutely guesses the winning headline, in advance, every single time.
You have my permission to use this exact letter and images in your marketing if you so desire. Or use what I've said... whatever works for you my friend."
Brian Keith Voiles
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"Copy Oracle has a strange name, but it works like a charm! You can keep changing your headline, as well as your sales copy, until the rating numbers are pumped up. Basically, if your headline rates at "124" and you play with the structure and re-wording and get it to "248" you have effectively doubled your chances for sales."
Chuck Evans
ChuckEvansGolf.com
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"James, awesome helper is all I can say about Copy Oracle! Many experts have mentioned about how all the words in a sales letter should carry a meaning and help you sell - so here's the exact solution for people.
For those who want to kick away all the guessing work and achieve guaranteed results almost every single time, get Copy Oracle."
Seth Chong
IMViral.com
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"Your Copy Oracle software really blew me away. At first, I was pretty skeptical but I decided to give it a try. I took one of my sales page's headline and paste it in Copy Oracle. It gave me a score of 287. After a lot of tweaking and adjusting, I upgraded my score to 407!. And the result completely blew me away...
I got double the amount of opt-ins from my sales letter. Wait till I use Copy Oracle on every one of my paragraphs, I can't wait. Anyone who wants a "money sucking" sales page should definitely get a copy of this 'amazing' software.
Thanks James, you've done it again!"
Alan Luk
http://www.ProBuilderPlusBiz.com
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"This software is already improving my ability to write a headline that as you say "grabs me". Instead of just staring at the screen wondering which headline is better, I now have something to compare to. I really like it. My first effort went from a -4 to a 221 and yes the new headline did "grab me" a lot more effectively from a seat of the pants reading of the sites intro."
Thomas Dean
ThomasDean.net
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"Copy Oracle is simply AWESOME!
This magic little tool is probably the easiest bit of software I have ever used...yet, without exception, the MOST effective (its also great fun to use!)
In fact, it took me less than 30 minutes to more than double my pre-header and headline scores.
I uploaded the new version to see what the effect would be to my conversion rate....to be honest, I thought that my adcopy was pretty effective before I ran it through Copy Oracle, so I wasn't expecting too much.
The results were AMAZING.
I increased an already respectable conversion rate from 1.12% to 2.28% and doubled my sales in one week - not bad for 1/2 an hour's work!
Now, I can't wait to finish the rest of my copy!
Hey...Who needs a copywriter when you have got Copy Oracle?"
Desmond Mantor
HaveTraffic.com
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"I ran my entire 13 page control for one of our web-sites through Copy Oracle. It took 10 hours.
The conversion on the control was 1.55%.
Through 688 unique visitors (yes I know it's still early) the conversion rate is currently 3.15%
Is it worth the money? You tell me..."
Ernie Johnson
Labradoodle-Guide.com
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So lets recap. The Copy Oracle software that has a built-in database of profitable and unprofitable ads. The software simply boils down your ad copy, head line, or any paragraph of text into a simple score showing you how much your ad is similar to profitable ads and different from unprofitable ads.
You'll be able to use it immediately after you order. Since the data is built in, you can score your first ad just seconds after you order. It's as simple as typing in some text and clicking the score button. So go ahead and click the order link below and get started.
$300/year
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